Winston Churchill’s Five Rules for the Language of Leadership

 

Begin strong

 

 

 

 

One theme

  • Bottom line residual message

 

 

 

 

Simple Language

  • It is obligatory to extinguish all forms of illumination when exiting the room – put out the lights when leaving the room
  • Avoid euphemisms

 

 

 

 

Paint a picture orally – imagery/personal stories

  • Be concrete and use Rich imagery
  • Abstractions go out the ear – do not settle in the mind

 

 

 

 

 

    

End Emotionally

§         Coach – “I know what you can be, be it!  Be everything you can be.”

§         “If the British Commonwealth lasts for a thousand years, let them say that this was their finest hour.”

 

 

 

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Churchill inspriation
Churchill's Iron Curtain speech

Winston S Churchill: We Shall Fight on the Beaches http://www.youtube.com/watch?v=MkTw3_PmKtc&feature=related

Winston Churchill War Speech - Do Your Worst http://www.youtube.com/watch?v=KAtut_ex9mw&feature=related

Sir Winston Churchill - Finest Hour http://www.youtube.com/watch?v=4lXsbn5LCzQ&feature=related

WWII Winston Churchill speech: "stand alone in the breach"

Be men of valor: http://www.americanrhetoric.com/speeches/winstonchurchillbemenofvalor.htm

Winston Churchill honored by Edinboro, Scotland http://www.youtube.com/watch?v=1izsTZwa59k&feature=related

V-E Day: Winston Churchill speech http://www.youtube.com/watch?v=RgVjDz1vYRE&feature=related

 

Speeches of Winston Churchill -- the Man of the Century. http://www.winstonchurchill.org/

 

Blood, Toil, Tears and Sweat

I would say to the House, as I said to those who have joined this government: "I have nothing to offer but blood, toil, tears and sweat."

We have before us an ordeal of the most grievous kind. We have before us many, many long months of struggle and of suffering. You ask, what is our policy? I can say: It is to wage war, by sea, land and air, with all our might and with all the strength that God can give us; to wage war against a monstrous tyranny, never surpassed in the dark, lamentable catalogue of human crime. That is our policy. You ask, what is our aim? I can answer in one word: It is victory, victory at all costs, victory in spite of all terror, victory, however long and hard the road may be; for without victory, there is no survival. Let that be realised; no survival for the British Empire, no survival for all that the British Empire has stood for, no survival for the urge and impulse of the ages, that mankind will move forward towards its goal. But I take up my task with buoyancy and hope. I feel sure that our cause will not be suffered to fail among men. At this time I feel entitled to claim the aid of all, and I say, "come then, let us go forward together with our united strength."

First Speech as Prime Minister
May 13, 1940/ to House of Commons

Winston Churchill [TXT]

¶  Winston Churchill: Iron Curtain Speech [TXT] [RA] http://www.americanrhetoric.com/speeches/winstonchurchillsinewsofpeace.htm

¶  Winston Churchill: "Blood, Sweat, and Tears" [TXT] http://www.americanrhetoric.com/speeches/winstonchurchillbloodtoiltearssweat.htm

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