Marketing

The purpose of the Marketing Department is to facilitate external communication between the University and the public, identify prospective students, and deliver the information and identity of the University to them. Our commitment requires us to ensure that the quality of the University is retained through all communication. To certify that we are delivering the most consistent communication possible, we are requiring all publications, posters, postcards, and other media to be approved by the Marketing Department.

Brand & Visual Style Guide

The Brand & Visual Style Guide is a publication from the Northwest University Marketing Department. We drafted this document as a reference for all University departments. Visual style is important to the cohesiveness of communication at Northwest University. A solid brand builds recognition and consistency, allowing all programs, departments, and subsidiaries to communicate effectively to the world outside of Northwest. Not only do we want to show care and diligence for what we say, but also in the manner that we say it. A visual style guide is an important resource to ensure that we communicate with clarity and consistency.

Northwest University Website Requests

The main Northwest University website (http://www.northwestu.edu) is maintained by the Marketing Department and functions as an outward facing resource.

Requests for changes, updates, or additions to the main website can be directed to web@northwestu.edu. When making requests for changes it is recommended that you copy the current information to Word and make changes using the “track change” option or highlight all the changes in a colored font. When making requests for new pages or features a lead time of at least two weeks is required, so please plan accordingly.

The Eagle website (http://eagle.northwestu.edu) is maintained by the Information Services Department and requests or concerns should be directed to help@northwestu.edu.