JZ – Email Project Brief

All projects must be accompanied by a marketing brief. We use the information you provide to guide our work. The more clear and detailed you are in the brief, the better we can hit the mark. You may be tempted, but don’t cut corners here! The marketing brief is your chance to tell us what we need to know to speak clearly to your audience and to create great work. Projects begin once we receive a completed marketing brief.

Project Details:

Name of Project:

Requested By:

Your Email Address:

Department:

Subject Matter Expert/Project Lead:

Name of Campaign with which this project is associated (if applicable):

Is this email related to an event? Please provide event details: name, time, and location:

Is this a new email project?

Is this email part of an automated sequence or ad-hoc?

Is this email project recurring? If so, with what frequency?

Does this email project have an earlier version? If so, please provide previous version and note what edits need to be made. If you have more than one document to submit, please send them via email to marketing@northwestu.edu.
Upload your edits (text/word doc) here:

Requested due date. (Please refer to project timelines below.)

Project Timelines:

  • Email Blast/Automated Sequence – 3 weeks notice. Written content must be received at least 7 business days prior to the send date.
  • Ad-hoc email request – 2 weeks notice. Written content must be received at least 7 business days prior to the send date.
  • E-Newsletter – 4 weeks notice: Written content must be received at least 12 business days prior to the send date.

Content:

Note: As individual offices/departments serve as the subject matter experts, Marketing requests that complete drafted content is submitted to us according to the above timelines. Marketing will then review the content (edits, tone, cohesion) and begin formatting (structure and appearance). The Marketing Project Manager will reach out to you for further details and instructions.

Who will be contributing content for the email/e-Newsletter?

Please provide drafted content that will help us to create and deliver the right messaging:

Objective:

Describe your objective for this email project:

What is the desired outcome? (In other words, what action do you want the audience to take?)

Is there a special offer, incentive, or deadlines we should highlight?

Sender and Audience:

From whom will the email be sent? Please provide name and email address.

Please provide a contact list or Salesforce report (Note: please confirm that your email contact report has been verified for accuracy by your department). If you have more than one document to submit, please send them via email to marketing@northwestu.edu.
Upload your list:

Who is the audience?

Additional Notes: