JZ – Print Project Brief

All projects must be accompanied by a marketing brief. We use the information you provide to guide our work. The more clear and detailed you are in the brief, the better we can hit the mark. You may be tempted, but don’t cut corners here! The marketing brief is your chance to tell us what we need to know to speak clearly to your audience and to create great work. Projects begin once we receive a completed marketing brief.

Project Details

Name of Project:

Requested by:

Your Email Address:

Department:

Subject Matter Expert/Project Lead:

Name of Campaign with which this project is associated (if applicable):

Is this related to an event? Please provide event details: name, time, and location:

Is this a new project?

Does this project have an earlier version? If so, please provide previous version and note what edits need to be made. If you have more than one document to submit, please send them via email to marketing@northwestu.edu.
Upload your edits (text/word doc) here:

Quantity Desired:

Finished Trim Size:

Requested due date. (Please refer to project timelines below.)

Project Timelines:

  • Print Ad – 2 weeks
  • Postcard / Poster / Pop-Up – 4 weeks + 1 week mailing
  • Viewbook / Booklet – 6 weeks
  • Magazine – 10 weeks + 1 week mailing

Objective

Describe your objective for this project:

What is the desired outcome? (In other words, what action do you want the audience to take?)

Is there a special offer, incentive, or deadlines we should highlight?

Target Audience

Who are your current customers?

Who are your potential customers?

How will this "piece" be distributed?

If you are mailing this piece, please provide a an accurate and recently verified mailing list. If you have more than one document to submit, please send them via email to marketing@northwestu.edu.
Upload your list:

Content

Do you have an inspiration piece or something we can reference for this concept?

Please provide any other relevant content that will help us to create and deliver the right messaging.