Marketing the NU Experience 2
Northwest University
Marketing Project Requests
All projects start with a marketing request. We use the information you provide to guide our work. The more clear and detailed you are in the request, the better we can hit the mark. You may be tempted, but don’t cut corners, the project request is your chance to tell us what we need to know to speak clearly to your audience and to create great work. Projects begin once we receive a completed project request.
Please read through the Request Tiers document before making photo or video requests.
Print Piece
- Print Ad: 2 weeks (design, approval, ad submission)
- Postcard: 5 weeks (2 weeks design / approval, 2 weeks production / printing, 1 week mailing)
- Pop-ups: 4 weeks (2 weeks design / approval, 2 weeks production / printing)
- Poster/Flyer: 4 weeks (2 weeks design / approval, 2 weeks production / printing)
- Viewbook: 6 weeks (4 weeks design/approval, 2 weeks production / printing)
Website Update
- Minor Text Edit: 2 days (fact checking, copy editing)
- Blog Post: 2–3 weeks (posting date subject to pre-planned blog schedule)
- Page Functionality: 4 weeks (2 weeks content development / copy editing, 2 weeks design / development / user testing)
- New Website Page: 4 weeks (2 weeks content development / copy editing, 2 weeks design / development / user testing)
Marketing Department
Project Timelimes
On any given month, we are juggling hundreds of projects—many which are on hard deadlines. We can’t drop everything to fulfill a late request so be sure to build in plenty of time to complete your project, or it may not get done.
Northwest University
Brand Guidelines
The Northwest University style guide is an official, internal publication. It was created to help you develop communications that align with the Northwest University brand. Guidelines are important to maintaining consistency in our communications. By doing so, we create a recognizable brand that has greater meaning in the marketplace.
