The Learning Outcomes in Communication (LOC) program, created by the National Communication Association, authored the following list of skills that communication studies majors have acquired by the time they graduate:
» Create oral and written messages appropriate to the audience, purpose, and context.
Communication graduates are able to adapt to different audiences and adjust messages appropriately using a variety of communication channels.
» Critically analyze messages.
Communication graduates are active listeners who effectively process and respond to all types of messages.
» Identify and overcome impediments to successful communication
Communication graduates are keen observers of their environments, able to identify barriers to effective information exchange and adjust their communication practices when necessary.
» Apply ethical communication principles and practices to their work
Communication graduates are prepared to communicate with ethical intention and to evaluate the ethical elements of any communication situation
» Utilize communication to embrace difference
Communication graduates recognize and respect diverse perspectives and are able to adapt their communication in diverse cultural contexts.
» Influence public discourse. Communication graduates are able to adapt to different audiences and adjust messages appropriately using a variety of communication channels.