Why Communication?

The Learning Outcomes in Communication (LOC) program, created by the National Communication Association, authored the following list of skills that communication studies majors have acquired by the time they graduate:

» Create oral and written messages appropriate to the audience, purpose, and context.
Communication graduates are able to adapt to different audiences and adjust messages appropriately using a variety of communication channels.

» Critically analyze messages.
Communication graduates are active listeners who effectively process and respond to all types of messages.

» Identify and overcome impediments to successful communication
Communication graduates are keen observers of their environments, able to identify barriers to effective information exchange and adjust their communication practices when necessary.

» Apply ethical communication principles and practices to their work
Communication graduates are prepared to communicate with ethical intention and to evaluate the ethical elements of any communication situation

» Utilize communication to embrace difference
Communication graduates recognize and respect diverse perspectives and are able to adapt their communication in diverse cultural contexts.

» Influence public discourse.                                                                                                           Communication graduates are able to adapt to different audiences and adjust messages appropriately using a variety of communication channels.